crown plaza hotel

blacktown, sydney, australia

Marchese Partners | Life3A worked closely with the hotel operator to design a bar and hotel lobby on the ground floor, creating a through-site link that connects both street frontages surrounding the hotel. Successfully addressing the customer experience while adhering to IHG brand standards within the podium was crucial to the project’s success.

On-site parking was a requirement from council. Merging this with the BOH and delivery requirements for the hotel was challenging, especially with two street frontages. 

The external language of the building was envisioned to capture a strong brick podium with a dramatic canopy for the hotel porte cochere and a slender vertical tower element above.